AGEISM UNMASKED

EXPLORING AGE BIAS AND HOW TO END IT

Why do we still tolerate stereotypes and discrimination based on age?

This bold account of the history and present-day realities of ageism uncovers the roots of ageism and its impact on our systems, structures and institutions.

With a unique perspective and an all-inclusive approach, Ageism Unmasked continues Dr. Gendron’s transformative work to inspire people of all ages to embrace aging as our universal and lifelong process of developing over time — biologically, psychologically, socially, and spiritually.

  • “A vital, applicable examination of how to fight inaccurate or unfair assumptions about growing old” ~ Kirkus Reviews

  • “Ageism Unmasked is anything but a screed on political correctness. It’s a vivid and thoughtful account of human aging for the general reader” ~ Post Magazine

  • “Ageism Unmasked is essential reading for everyone who aspires to purpose and meaning right to the end, and is willing to challenge the ageism and ableism that stand in our way" ~ Ashton Applewhite, author of This Chair Rocks: A Manifesto Against Ageism

  • “Not reading this book would perhaps be your biggest mistake of the year." ~ Prof. Nic Palmarini, Director of the UK's National Innovation Centre for Ageing

  • “If Ageism Unmasked is as widely read and studied as it deserves to be, we will all be better off for it." ~ Dr. Bill Thomas, author of Aging Magnificently

  • “This book will challenge everything you thought you knew about ageism and how it affects you personally, no matter who or how old you are” ~ Cindy Gallop, Founder & CEO of MakeLoveNotPorn